We now utilize content as our primary tool for engaging with prospects and cultivating online client relationships. The information must be relevant, practical, and engaging to capture their attention and initiate a dialogue. In actuality, content marketing has always been the most effective method of promotion.
However, with so much information available, it may be difficult for your customers and prospects to discover a reliable source of information. More than just identifying your business as the authority in your field by providing content and getting the benefits isn’t the answer. It’s optimizing your content for organic, paid, and site searches traffic, leading to conversions.
You may begin to optimize the experience your prospects have when they arrive at your site by investigating the link between SEO, SEM, and onsite search.
You’ll be able to: educate your teams about the value of onsite search and why you need to invest now; benchmark your site search and learn what capabilities are critical to boosting conversion; rethink how you design navigation and map user journeys with artificial intelligence, and start unifying your search and web analytics data to better understand customer intent after attending this session.