Social media marketing began to gain traction in Pakistan in the early to mid-2000s, as platforms such as Facebook and Twitter started to become more popular in the country. However, it wasn’t until the late 2010s and early 2020s that social media marketing really took off in Pakistan, as more businesses and organizations began to recognize the potential of these platforms for reaching and engaging with customers and followers.
Today, social media marketing is an important part of the marketing mix for many businesses and organizations in Pakistan, and it is likely to continue to grow in importance in the coming years as social media usage in the country continues to increase.