What Is The Size Of Pakistan’s Digital Advertising Market?

Pakistan’s digital advertising market is still in its early stages of development, and it is difficult to determine the exact size of the market. However, it is likely that the market is growing rapidly as more and more businesses in Pakistan are recognizing the potential of digital advertising as a way to reach customers and promote their products and services.

According to estimates from the Pakistan Advertising Association (PAA), the size of Pakistan’s advertising market was around PKR 50 billion (approximately USD 310 million) in 2020. It is not clear what proportion of this figure represents digital advertising specifically, but it is likely that it is a significant portion.

In recent years, there has been a shift towards digital advertising in Pakistan, as more and more people are using the internet and mobile devices to access information and make purchases. This trend is expected to continue in the coming years, and it is likely that the digital advertising market in Pakistan will continue to grow.

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