Influencer Marketing Pioneers in Pakistan

Influencer marketing

Influencer marketing is a conservative form of online marketing. A decade ago, the influencer marketing field was limited only to dedicated bloggers and celebrities.

Now, it looks like we have seen social media influencers rise, steep the market, and even get trapped in fraud. Some people are not aware of the field of influencer marketing. So, we update this article to emphasize the fundamentals of influencer marketing 2022.

What is influencer marketing?

At the basics level, influencer marketing is a type of social media marketing that uses commendations and product mentions from individuals who have a dedicated social following. Influencer marketing works from the trust of the social influencer that they have built up with their following. The recommendations from social influencers serve as a form of social proof to your target customers.

Types of social media Influencers

Social media influencer marketing is done by different sorts, including celebrities, normal people, etc. Influencers may be celebrities with millions of followers or normal individuals with thousands of followers. Generally, influencers are assembled into the following four classes depending on their audience size.

·         Mega influencers

These influencers have the biggest audience. Influencers having one million followers are considered mega influencers. These are celebrities who gain fame offline and translated that into online earnings. However, some are native social media users.

·         Macro influencers

Macro influencers are relatively expensive to engage in, so there is a need to justify that expense. If you want to reach consumers then it is easy to do.

Macro influencers are also best for product launches where there is a mass appeal, and to increase brand awareness.

·         Micro-influencers

You get a highly effective and highly engaged content creator with micro-influencers. Micro-influencers know how to do a sponsored campaign. They are inclined to offer great ROI and are excellent for driving direct sales.

·         Nano influencers

These are the new kids on the block, especially when it comes to sponsorships. Brand awareness campaigns do well with nano influencers. Nano influencers are highly effective but inexpensive to work with them.

Influencer marketing figures

• Businesses are making a $5.76 return on investment (ROI) for each $1 expend on influencer marketing.
• For influencer marketing 67% of brands use Instagram.
• There has been a 465% rise in searches for “influencer marketing” on google since 2016.
• 90% of survey defendants trust that influencer marketing is an effective form of marketing.

Find your ideal influencer

Here are different ways to find an ideal influencer who meets all of the criteria. The ways are:

Social media monitoring

Brand advocates are the loudest influencer that your brand has. Their audience follows them because they talk loudly and actively about your company.

They speak with confidence that how much they like your company.  By tuning into your social media blog posts and mentions about your brand, you will get influencers you didn’t realize you had.

Research hashtags

Identify the hashtags your target influencers use, such as #bloggeroutreach and #influencemarketing.

By looking at the conversation around these hashtags, I not only identified active conversationalists in those categories, but I also identified blog topics that I thought would interest these influencers.

Google Alerts

Set up alerts for keywords about your brand to identify people who actively write about topics in your niche. You should also create alternatives to your brand name so that you can find posts and articles containing your mentions and identify existing advocates.

Mention

Mention allows you to type in your company name to find mentions on various outlets such as YouTube, Twitter, and Facebook, just to name a few.

Blogger Outreach

Bloggers are the strongest spokes in the wheel of influencers. One advantage of targeting bloggers is that they are almost always active on many social media platforms.

When looking for influential bloggers for your brand, start by looking for blogs in your category and reading the posts to determine if they write about relevant post topics. After creating a list of contextually relevant bloggers, it’s time to dig into their SEO stats and social media information to identify those who equate to the best reach for your brand.

How to create an influencer marketing strategy

Now that you’re ready to incorporate influencer marketing into your overall marketing plan, it’s time to get strategic. As with any good marketing strategy, creating a strategy can ensure that you are thorough and methodical.

You’ll know exactly what you want to achieve from influencer marketing and you’ll have a measurement process to track your progress.

Fix your goals and key performance indicators

When you’re thinking about influencer marketing, you have several goals for your campaign. While the most obvious thing is to generate sales, working with influencers can do more for your brand than just generate sales. Here are a few goal ideas:

·         Building brand awareness

Working with influencers means your brand name is being exposed to thousands of people who may never have heard of it before.

They’re learning about your brand from someone they trust, which means they’ll be more willing to learn about your company or follow you on social media.

·         Attract the potential market

If you want to change your ideal customer a bit, there’s no better way than working with an influencer. It may take a bit of work to convince an influencer because your brand is right for their audience.

Influencers are often protective of their audience because they have worked hard to grow their following and earn their trust. However, if you work with an influencer to plan a strong campaign, they can help you reach a new market.

·         Streamlining the lead generation

We have an influencer marketing agency that can help you get more leads and customers. Depending on what you sell, you may want your influencer partnership to lead their followers to a nurturing campaign so they can get to know your brand better.

Or, you can send them directly to your e-commerce shop to start selling.

Study the three Rs of influence

The effect consists of three components:

·         Relevant

A relevant influencer shares content related to your business and organization. They need an audience that is compatible with your target audience.

·         Reach

Reach is the number of people you can potentially reach through an influencer’s follower base. Always remember a small audience can be useful, but you need to make sure you have enough of a following to match your goals.

·         Resonance

This is the potential level of engagement an influencer can create with an audience relevant to your brand.

Not to hit the point, but bigger isn’t always better. As we said above, having a lot of followers is pointless if those followers are not interested in what you have to offer. On the other hand, niche influencers can have very dedicated and engaged followers.

Communicate personally and privately

Start your conversation with a new potential partner slowly by having a formal conversation with their posts and love their content. Make comments when appropriate. When you’re ready to propose a partnership, placing a direct message is a great start.

If you find an email address, try it too. But don’t send figure emails or generic DMs. Writing a personal message to each influencer may take time, but this will increase your chances of landing a deal.

Collaborate with your influencers to create effective content

A social media influencer who has worked hard to build a following won’t accept a deal that makes their brand seem inconsistent. After all, influencers are experts in creating content. This is why they prefer to be called creators.

You will get the best value from their work by allowing them to showcase their talents. Of course, it’s a good idea to provide some guidelines about what you’re looking for. But don’t expect to manage the entire campaign.

Measure your results

When you start your influencer campaign, focusing on vanity metrics such as likes and comments can be tempting. If your influencer has a much larger following than you do, you may feel a little overwhelmed by the sheer number of likes that can be accumulated.

But to measure the effectiveness of a campaign, you need to understand its value in terms of return on investment (ROI). So, there are many ways to measure the success of your campaign.

What is a YouTuber?

A YouTuber is someone who creates content for the video-sharing platform YouTube. For some, it’s a hobby something they do for their skills, network, and fun.  You can call yourself a YouTuber if you regularly post content on the platform or earn a living from your video content.

How do YouTubers make money?

The benefit of becoming a YouTuber is to increase the monetization of your YouTube channel. For example, Jeffree Starr is currently the richest YouTuber in the world and has over 16.3 million endorsers on the platform. So, if you want to monetize your account, enable monetization in your YouTube account settings.

Next, you need to create original, unique content to win regular viewers and subscribers. Finally, once you get 1000 subscribers and 4000 public watch hours in the last 12 months, you can apply to be accepted into the YouTube Partner Program or qualify for the YouTube Shorts Fund.

What is an Instagram influencer?

An Instagram influencer is someone who has built a reputation around a particular niche on Instagram. They will share your product with the audience in exchange for money, free products, or experiences.

Instagram influencers work to build an engaged audience that trusts them and the things that they promote. One of the benefits of working with these influencers is that they create beautiful user-generated content for you.

Many influencers team up with professional photographers to create polished and well-thought-out impactful content for their brands. Popular Instagram influencer niches include:

• Music
• Travel
• Beauty
• Nature and landscapes
• Extreme sports and outdoor activities
• Humor and entertainment
• Literature and Journalism

Instagram Influencers have the power to influence the buying habits of Instagram followers because of their authority in a particular niche. Brands Pay Instagram Influencers because they:

• Build trust with the target audience.
• Increase brand awareness.
• Make valuable impactful contributions.
• Reach niche markets faster.

You can do this by sponsoring content on an influencer’s Instagram account. Smaller brands avoid influencer marketing because they believe it’s too expensive or won’t work.

What is a Twitter Influencer?

To put it simply, a Twitter influencer is someone who can engage their followers in a conversation about a particular topic, person, place, or thing. Twitter influencers are people who meet one or both of these requirements:

• They influence many people.
• They have a lot of influence without a large following.

Twitter influencers are incredibly influential and unique because, at the end of the day, their followers value their opinion or personality regarding current events or cultural moments. The difference between Twitter and other platforms is that Twitter is more opportune than most.

What are some examples of influencers on Twitter?

On other platforms, it’s not uncommon or difficult to partner with influencers with micro and macro-followers to achieve varying degrees of success. On Twitter, the most well-known Twitter influencers have macro followers and are often celebrities or public figures. Twitter influencers with micro-followings exist, but are incredibly niche and usually only known to a small circle of people journalists, reporters, radio DJs, or even some locals.

What are TikTok influencers?

TikTok influencers are the stars of the social media platform. Their accounts have hundreds of thousands or millions of loyal and engaged followers. Thus, they can post viral videos like it’s nobody’s business.

Most importantly, their influence on TikTok allowed them to monetize their video content. Brands love to work with influencers to bring their products to the masses. TikTok influencer has to do is publish sponsored posts, get some mentions, or promote links to their audience. Then sponsored money will go into their pockets. These influencers can leverage their authority to promote their business or whatever business they are working on.

How does the TikTok procedure works?

The key to making an impact on TikTok or any social media platform, for any matter is to grow your presence.  Understanding how the TikTok algorithm provides video recommendations to users’ feeds is an important criterion. TikTok considers rudimentary factors to determine which videos are shown to users. This includes:

• Previous User Interactions:

What types of video content has the user liked or shared in the past? What kind of TikTok account do they follow?

• Account settings:

Is the video appropriate for the audience’s country, device, and language preferences?

• Video post details:

Does the video have a relevant topic or sound that interests the user?

Other than these factors, things like your number of followers or video views do not weigh TikTok’s algorithm. This means you can’t rely on your past results to grow your social media presence and gain influencers. To become successful, you need to go above and beyond to create high-quality content and maximize audience engagement rates.

Logicman is Pakistan’s most popular influencer marketing platform and firm, bringing companies and social media influencers together to generate incredible tales.

Since 2016, we’ve worked on hundreds of initiatives with tens of thousands of Pakistani influencers, content producers, and bloggers to reach and engage millions of people. Logicman combines cutting-edge technology with the art of creative strategy to create award-winning influencer content, campaigns, and outcomes.

Our system allows us to identify, find, and pick the correct influencers based on relevance, authenticity, brand safety, predicted performance, and 20+ other crucial data criteria. This valuable information allows us to quantify the influencer loop and provide our customers the highest return on investment.

We’re making Pakistan’s influencer marketing environment more sophisticated and cost-effective.

We’re a group of seasoned entrepreneurs, marketers, and techies who think that we can improve how marketing is done on the most popular social media platforms by working together. We feel that the people must have the authority (and a portion of the revenue). We think that the future rests in a harmonious mix of technology and people, and we’re here to help you make it happen. Simply send us an email, and one of our friendly neighbourhood superheroes in Lahore or will contact you.

Entrepreneur Pakistan has given you an award.

Logicman Pvt ltd. was named the Best Large Influencer Marketing Company by the renowned jury at the Entrepreneur Media Group’s Influencer Awards 2021. We’ve developed our influencer marketing abilities and standards by managing profitable influencer marketing projects for 200+ large brands across several verticals. Brands are all strapped in for compelling campaigns, with fresher outlooks and revolutionary initiatives in the works.

Pakistan’s Best Influencer Marketing Agency (Platform)

Logicman is a prominent influencer marketing firm in Pakistan, offering the most refined influencer marketing platform to assist companies and visionary marketers in using the content of social media influencers to advertise their products (service). Our influencer marketing specialists connect companies with the top 50,000+ content producers, social media influencers, artists, and bloggers, as well as interested viewers (possible consumers) to create outstanding influencer marketing campaigns.

What are the benefits of using our influencer marketing platform for brands?

Our content producers (Influencers) and marketing specialists generate unique material and build a complete influencer marketing plan to position your product as better by leveraging the trusted connection between influencers and their followers. Through positive involvement, we assist companies in improving their exposure, leads, and revenue.

1. Select an Top Influencer

Influencer marketing allows brands to convey their company goals and what they want to accomplish. For more targeted and tailored marketing,

After assessing their engagement rates, following base, performance metric, historical campaign performances, and spam percentage, we recommend suitable social media influencers to the company for campaign implementation. We assess, investigate, and match the influencers’ followers’ / viewers’ interests, i.e. the influencers’ target audience, with the brand’s target audience, to maximise impact and return on investment.

2. Execution of the Campaign

In collaboration with the brand and influencer, our team selected appropriate influencers based on their reach and targeted prospective viewers.

Create valuable content and implement an effective influencer marketing strategy to empower viewers/audiences with this shareable content for better engagement while also positioning the brand’s a product/service superior… in comparison to the competition based on the campaign’s objective (product reviews, product sampling, event launch, brand awareness, and more) to achieve the desired results.

3. The brand receives a boost

Content producers share inspiring tales with their audiences on their own social media channels, such as Youtube, Instagram, or Tik Tok.

(Subscribers and followers) who may later become consumers are drawn to the brand’s goods. We help clients acquire more recognition, leads, sales, and return on investment by using our creative sponsored creator’s videos and photos. We provide you with demonstrable effective campaign outcomes through clever word of mouth marketing, also known as influencer marketing. Better visibility! More leads! More conversions! And a higher return on investment! ADDITIONAL SALES! PORFIT, PORFIT, PORFIT, PORFIT, PORFIT

Why is Logicman Pakistan’s Best Influencer Marketing Platform?

Influencer marketing’s top three objectives for firms are to raise brand recognition (85 per cent), reach new audiences (71 per cent), and generate sales and conversions (64 per cent).

A brand’s marketing objectives are often connected with its target demographic. As a result, knowing what customers want and need is critical to creating a successful campaign. Brands can reach huge, niche-specific audiences quickly and effectively by leveraging the power of influencers and incorporating us into their digital influencer marketing strategy. We urge the influencer to generate more engaging content that encourages consumers to take their customers’ desired action: buy the brand’s products/services based on their pain areas.

We manage an extensive network of influencers as the top influencer marketing platform in Pakistan, and many businesses contact us for digital influencer marketing. We listen to their concerns, discuss their marketing objectives, and then, after analysing their target consumers, our team of professionals, strategists, and specialists identify social personalities that appeal to a similar audience base as their clients. Influencer marketing methods that focus on branding or interactions provide an 8x return on investment. Our professionals create a campaign that is tailored to the brand’s final aim.

We assist clients in hiring top-tier specialty content writers who already advertise to their target audience across several platforms, allowing them to broaden their reach across buyer personas. We assist companies in increasing traffic to their website, boosting conversions, sales, recognition, credibility, and authority after discovering an influencer that matches the requirements of engagement, reach, and audience demography.

We build and execute advertising campaigns for influencers worldwide at Logicman Pvt Ltd. Based on your brand goals, we design the most successful strategy for you. It entails linking you with top social media influencers, vloggers, and content producers to increase the engagement of your target audience.

Influencer Marketing Techniques

We design influencer marketing strategies with long-term potential and influencers at heart.

Misalignment of Influencers

Every company has a key influencer, and we always know how to get in touch with them. We put you in touch with influencers who can get people to speak and act.

Content Marketing Strategies

Our content strategies provide influencers with the flexibility, to be honest on the networks where they have the most significant impact. It’s not about notoriety; it’s about originality.

Management of a Campaign

Our dedicated staff of campaign and impact planners offers hands-on help throughout the execution of your campaign.

Advertising on Social Media

Our Influencer Marketing management team employs paid media to promote your influencer marketing approach, assuring the most remarkable outcomes for your company.

How can our influencer marketing platform help businesses?

We create an excellent influencer marketing plan around your brand to meet your marketing objectives by collaborating with top content producers in their respective niches and our in-house team of skilled influencer marketers. With our tried-and-true technique, your brand will obtain maximum exposure, which is critical for commercial success. We assist businesses in achieving their business objectives and transactions by providing dependable and scalable involvement.

Business Categories & Segments

Logicman Pvt ltd. Assists clients in the following company areas, where Influencer Marketing Services have been beneficial when used in conjunction with correct campaign methods.

What Is Influencer Marketing and Why Do You Need It?

Your consumers use social media regularly, regardless of what business you’re in. You must maintain your influencer marketing agency engaged and linked to your company so that you’re always their first choice.

Individuals are looking for your business.

You can be sure that if your firm provides a product or service, people will talk about it and seek organisations that supply it. Our social media management solution will assist you in joining the discussion and generating new leads for your company.

On social media, people are talking about your business.

You should pay attention to what your consumers say about your business on social media and react to their issues. Our social media management services emphasise the good parts of your company’s offerings while also responding honestly to unfavourable comments.

Expert social media management is a must for businesses.

Most company owners and marketing managers don’t have enough time to keep up with their social media accounts. Our influencer marketing agency can help you achieve your marketing objectives and expand your consumer base by certifying each team member in social media management.

We aid in creating effective social media programmes that will help fulfil ROI and branding goals and give the company an advantage over its rivals as a top Influencer Marketing Agency in Lahore, Pakistan. We also assist businesses in identifying influencers that suit their tailored image and are within budget and executing feasible and ethical social media campaigns to guarantee that revenue targets are met.

We understand the target audience and give relevant market insights and construct social media marketing campaigns that reflect current trends and meet the taste of the target audience, therefore assisting in the creation of suitable social buzz.

Logicman is a primary Influencer Marketing agency in Pakistan whose mission is to assist companies in reaching their target audiences by using the best social media talent available. Every cooperation at Logicman is carefully planned to achieve maximum development and engagement.

Each brand’s bespoke Influencer marketing initiatives, along with data-driven methods, ensure a strong Return on Investment.

What is the Need for Influencer Marketing?

Influencer marketing was not even a thing in Pakistan until 2016, so why is it now everyone’s favourite? On the other hand, influencer marketing is the newest and most successful approach to generating online buzz for your business. It boosts your brand’s reputation while also providing much-needed web visibility.

An influencer marketing platform is becoming more of a requirement, especially in a nation like Pakistan, where a large portion of the internet audience is the young, whose buying patterns are heavily impacted by social media influencers.

At Logicman, what do we do?

So, what exactly does Lets Influence do, or any other Influencer marketing firm for that matter?

Here’s how it works:

Social Media Talent is Discovered

With the number of people using social media growing every day, there are a lot of influencers out there. Our staff at Lets Influence handpicks the finest of them to assist the company in achieving all of its marketing goals.

After evaluating numerous factors such as engagement rates, social media activity, previous campaigns, and experience with competing companies, we finalise the influencers. This ensures enormous growth and the push that an influencer campaign needs to succeed.

Creating a Campaign from the Ground Up

We know how to design a plan for your business that will help you reach the appropriate audience via the right people and, most importantly, with the right message, based on our years of expertise as an influencer marketing platform in Pakistan.

Our talented creative team ensures that the campaign is powered by rich, compelling content that seems genuine and honest. We also do a lot of research to find the most refined influencer marketing platform for your sector.

Collaboration & Coordination

A competent influencer marketing agency ensures that all aspects of the campaign’s setup are in sync. Developing and executing a successful influencer marketing plan entails some steps. There is a slew of activities going on around them, including content creation and editing, reporting, influencer and brand coordination, payments, and so on.

Our devoted staff ensures that all of these actions are adequately taken care of to succeed.

Campaign Results as a Measure of Success

After the influencer marketing campaign is over, our team provides you with data that detail the influencer who performed the best in terms of conversion rates and engagement for the campaign.

It also helps you figure out which influencer marketing platform is better for your company in conversions, leads, and sales.

What’s the deal with Logicman?

Based on the campaign’s goals, we manually handpick the perfect influencers for your company. We’ve got it all covered here, from developing marketing strategies to finding the ideal influencers to amplifying campaigns to maximise return on investment. Our staff ensures that the content distributed as the final result is of the highest quality possible while also focusing on building partnerships with businesses and influencers. This is why we are regarded as one of the top Influencer Marketing companies in Pakistan.

We’ve successfully launched over 500 campaigns for over 50 companies and assisted over 2500 influencers in monetizing their social media content via brand partnerships.