The cost of pay-per-click (PPC) advertising on Google in Pakistan can vary widely depending on a number of factors, including the specific keywords being targeted, the competitiveness of the market, and the target audience. In general, the cost of PPC advertising on Google in Pakistan can range from a few rupees per click for less competitive keywords, to several hundred rupees per click for more competitive keywords.
Google determines the cost of PPC advertising through an auction process, in which advertisers bid on specific keywords and pay when someone clicks on their ad. The amount that an advertiser is willing to pay per click is known as their “bid,” and the highest bidder typically gets the top ad position. The actual cost per click that an advertiser pays is known as the “effective cost per click,” and it is typically lower than the bid amount.
In order to determine the cost of PPC advertising on Google in Pakistan, it is important for businesses to research the competitiveness of their target keywords and to set realistic bid amounts that align with their marketing budget and goals.